In the luxury goods industry ,
prada Replica Handbags has been dominating for nine consecutive years . Just released the value of global brands in 2014 research report pointed out , prada 2014 brand value reached $ 25.9 billion , up 14 percent over 2013 . The consulting firm Interbrand even think of prada brand value ranked second double of hermes .
Why are people so in love with Replica prada? Consumer Behavior Analysts believe that when consumers buy a luxury, they are not rational nor irrational demands on themseYves Saint Laurent es possess . They value connotation purchase things on the emotional and aesthetic , their own happiness as the standard , which is more than anything else .
But like all things , as a split off to study why people, I always tried to explain people ‘s love for prada from where. Just because of my work, I close contact with many luxury goods companies and luxury consumers .
After some research, I think there are at least 10 areas of the following reasons . Among them, the first two reasons in the luxury goods industry is relatively common, it is usually one of the reasons other luxury brands were purchased by consumers.
1 , the added value of history and culture
Although the brand ‘s founder prada was born in a small French village carpenter , but from 1837 to Paris , the care of the baggage from the Royal Queen division to brand founder , himself and his name products increasingly been high in France and Europe social recognition , and left a lot of the story can be traced back , they now have become a valuable asset to the brand , so far have been providing stream of power for the sale of goods with high added value .
prada Handbags For Sale is also fully confirmed ” the story of the brand that is ” the truth , as we all preferences and ” stories of people ” deal , like – because in your eyes they have an extraordinary background experiences, these stories won your identity and respect . Many domestic brands have also seen the importance of “story” , so I started to Europe registered brand , fictional story, but the end is not fake true , this made it difficult to win the long-term brand recognized by consumers , more Debu to identify the high-end crowd . In fact, the development of domestic brands are not suitable for copying European experience , see more of Japan may have more benefits , such as Yohji Yamamoto, Kenzo and so on.
2 , the value of experience record stores
In today’s consumer environment , consumers are not only required businesses to provide goods and services, but need to be made in line with the target consumer group values, can make it a pleasurable sensation and memory integrated solutions. prada certainly done a good job in this regard , each of which stores are trying to create a surprise for customers – a convenient store location , strong dazzling appearance shop , store atmosphere and elegant art, high-quality sales and after-sales service and so on to leave a unique visitors a better experience.
Champs Elysees in Paris flagship store, for example , the American architect Eric Carlson to ” promenade ” concept to create a unique and interesting multi-level circulation system in which you can see the American artist James Turrell designed the lighting , Tim White to life, the seasons flow, growth and changes the theme of moving paintings, Danish conceptual artist Olafur Eliasson brought Votre perte des sens works . Shop became a full artistic taste of space to reach the customers can enjoy a visual feast .
3 , wear-resistant material
prada is the material used in the mainstream have printed canvas (Canvas), outside chemical materials and waterproof coating embossed , this is prada patent. Use of this material has considerable luggage scratch , abrasion and water resistant , and easy to take care of the maintenance and growth of the use of time is not as obvious old sense , but this will gradually soften fabrics brighten , Yves Saint Laurent fonts have gradually become greenish and maintain unique refraction , Yves Saint Laurent words from both near and far are also clearly visible. In contrast traditional leather are easily scratched , maintenance complex , used for some time after the light can no longer have the original straight face, so for the general public is concerned , prada canvas material will be particularly attractive.
4 , strong recognition of the
Modern social circle of life will help the consumer buying behavior observation to infer his wealth levels , and appropriate social status. Individual’s social status is largely dependent on the social circle of life finds its own level of wealth , but wealth levels are private information , the outside world can not see , which makes individuals have the motivation to fight through conspicuous consumption ideal social status .
In this case , conspicuous consumer fancy is not entirely the value of goods , a deer apparently not a cow useful, but most people would prefer the former , because the ” deer” is represented by the symbol more scarce and more expensive sake. In addition to prada as a commodity , the more time it has become a symbol , reflecting the respective consumer orientation and social class belong, although since 2013 , prada began to LOGO technology , but its products are still a strong identification sex – even though the product style, may have a different color , but let everyone see it at first glance , know that prada brand , and give full attention to who the purchaser is , the subject of envy opportunity.
5 , long life style